Apple sets 'Pro and tell' event for Oct. 28 in Los Angeles

Apple has scheduled a launch event called "Pro and tell" for Wednesday, Oct. 28, at 10 a.m. PT. The company says the event will be held in Los Angeles, and The Verge put the start time at 1 p.m. ET.

Most product details come from Bloomberg, which reports that Apple will show a redesigned MacBook Pro with an OLED touchscreen, 9to5Mac said. Apple has not confirmed any of those products, their prices or their names.

Key facts

• Apple's "Pro and tell" event starts Oct. 28 at 10 a.m. PT, in Los Angeles.
• It is the company's second product launch of October.
• Bloomberg reports OLED touchscreen MacBook Pro models in two sizes, according to 9to5Mac.
• The redesigned laptops would run on Apple's M5 Pro and M5 Max chips, per Bloomberg.
• Bloomberg also expects an iPad mini update with an OLED display, according to The Verge.
• Apple has not confirmed which products it will announce.

What Apple has confirmed

Apple sent invitations to members of the press, and Greg Joswiak, the company's senior vice president of marketing, shared the invite artwork on X. He added a short teaser to the post.

"Can't wait to pro and tell next week," Joswiak wrote.

Beyond the tagline, the date, the time and the city, Apple has not released details. It is not yet clear whether the company will stream the show online, since no Apple event page for it had been found.

Background

The Los Angeles event follows a home-focused show Apple held in New York City on Oct. 13 under the name "Welcome home". At that event, the company introduced a new Apple TV 4K, the HomeView smart display and a second-generation HomePod mini. Apple also brought out an updated Siri Remote at the New York event, The Verge reported.

That earlier show centered on products for the home. The name of the new event points toward Apple's "Pro" lineup, and the Bloomberg reporting lines up with that theme.

What Bloomberg expects

According to 9to5Mac, Bloomberg reports that Apple will show MacBook Pro models in 14-inch and 16-inch sizes that pair OLED touchscreens with a Dynamic Island.

Bloomberg's reporting also says the redesigned laptop will be lighter and will use M5 Pro and M5 Max chips, 9to5Mac said.

9to5Mac expects the new design to join the lineup as a pricier step up, with the existing MacBook Pro models staying in place rather than being replaced. Apple has not said what the model will be called.

Other products may appear as well. The Verge, citing Bloomberg, says Apple is working on an updated iPad mini that uses an OLED display and moves its selfie camera to the landscape edge. Bloomberg also reports a new iMac, plus an entry-level 14-inch MacBook Pro powered by the M6 chip, The Verge said.

Apple recently put the M6 chip in the Mac mini. 9to5Mac points out that the iMac has not moved past the M4 chip. By contrast, the Mac mini with M6 offers 12 CPU cores and 12 GPU cores.

What it means for you

Here is how the reported lineup could affect different buyers, based on the reporting so far:

• MacBook Pro buyers: The touchscreen OLED model is expected to be a new top-tier option, not a replacement, so current models may stay on sale.
• iMac buyers: The current iMac runs an older M4 chip, and Bloomberg reports a new iMac is coming.
• iPad mini fans: Bloomberg's reporting describes an OLED screen and a repositioned selfie camera.

None of these products is confirmed. Prices and release dates have not been announced.

What happens next

The company is set to unveil its news in Los Angeles on Wednesday, Oct. 28, at 10 a.m. PT. Only then will buyers know which of the reported products are real, what they cost and when they ship. Until then, prices, release dates and final product names remain unknown.

FAQ

When is Apple's "Pro and tell" event? It begins Wednesday, Oct. 28, at 10 a.m. PT in Los Angeles. That is 1 p.m. ET.

What does "Pro and tell" mean? Apple chose the phrase as the event's tagline. Joswiak used the phrase in a post on X teasing the show.

Will Apple launch a touchscreen MacBook Pro? Bloomberg reports that it will, but Apple has not confirmed it. The reported models come in 14-inch and 16-inch sizes.

Which chips will the new MacBook Pro use? Bloomberg's reporting says M5 Pro and M5 Max. Apple has not said.

What did Apple show at its last event? At the Oct. 13 "Welcome home" event in New York City, Apple launched the HomeView smart display, along with new versions of the HomePod mini and Apple TV 4K.

Will the current MacBook Pro go away? 9to5Mac says the touchscreen model is expected to be an extra high-end choice rather than a replacement.

Is a new iMac coming? Bloomberg reports a new iMac is in the works, according to The Verge. The current model still runs on the M4.

Where is the event being held? It is set for Los Angeles. Apple's earlier October show took place in New York City.

Is a new iPad expected? The Verge, citing Bloomberg, says Apple has an iPad mini with an OLED screen in the works. Apple has not confirmed it.

Can I watch the event online? It is not yet known. No Apple event page for the show had been found.